The Tale of Gaspar’s Brew

Just who is José Gaspar? What is his significance? To many he is a mere legend, or just a single pirate who sailed the seas in search for treasure. However, to some and to Joffrey’s, he is what we call the “Discoverer.”

Legend has it Gaspar, known as one of the last Buccaneers, was a Spanish Naval Officer turned Pirate. Short in stature, but not in spirit, he sailed the seas with a taste for adventure and treasure often plundering and battling neighboring ships.

Although the public holds only brief accounts of José Gaspar’s whereabouts at sea, one account in particular is extraordinary and unique. During the late 18th century, as Gaspar was exploring the Spanish Isles, he decided to chart a course in search of new fortune. He sailed across the dangerous waters of the Atlantic Ocean to reach the land of what we now know as Africa.

Tired, and growing weak after his long stay at sea, Gaspar scavenged African lands for sources of food in order to maintain his quest. While climbing a mountain he stumbled upon a slender tree to seek shade. Looking up and tipping his head back to get some shut eye, he was stunned by what he saw: small, beautiful, and delicious red cherries.

Gaspar realized in this moment that he had found the treasure he was searching for. Continuing with his quest, he then sought out what is now Indonesia and found more of these delightful cherries.

Gaspar sailed back across the world, landing on what we now know as our home of Tampa Bay. Upon arriving, danger struck, and he had to flee as a fleet of pirates attacked and burned his ship. Gaspar escaped with only his life and his secrets of the mysterious cherries – an event commemorated by Tampa’s Gasparilla Celebration we partake in today.

What remains of José Gaspar today are his stories and legends, but most significant of them all is the secret of these mysterious cherries.

Passed down through many generations, Joffrey’s Roastmaster is one of few to hold the mystery of these cherries’ historic location, as well as the secrets of their delicacy and flavor. We took Gaspar’s treasured cherries and roasted them to bring out the Tampa Bay Pirate that lies in us all. This year, we are proud to be the Official Coffee of Tampa’s Gasparilla Celebration and share with you the amazing secret of Gaspar’s Brew.

To learn more visit Joffrey’ and

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